Wells Fargo Case Raises Ethical Questions for Sales Managers
The real world keeps handing us interesting marketing ethics issues. Yesterday we laid out the Mylan EpiPen case. Today we will try to tackle Wells Fargo’s…
The real world keeps handing us interesting marketing ethics issues. Yesterday we laid out the Mylan EpiPen case. Today we will try to tackle Wells Fargo’s…
It was hard to miss the story of Mylan’s pricing of the EpiPen as it played across the business news cycle for a couple of weeks in…
In chapter 17 we discuss dynamic pricing — when prices change “according to the level of demand, the type of customer, or the state of the weather.” Uber…
Marketing managers like to have as much information as possible about target customers. In this interview, the president of Blismedia describes how his company uses…
The razor/blade business model has powered many profitable companies — from Gillette to Kodak to HP — all have taken little to no profit on…
Where does the FTC draw the line on misleading advertising. We have a recent example that you can show in class. Often such ads are…
Powerful computers now allow software to read people’s emotions. Some of this new software and various applications are described in this article and the video below “The Technology…
“Value in use pricing — which means setting prices that will capture some of what customers will save by substituting the firm’s product for the…