Carlsberg Does it Again…

As you may know, I am reluctant to promote alcohol commercials. Still, I sometimes show them in my classes — many are quite good. Some of you may prefer not to show ads like this to your students. Others of you may figure that it cannot hurt and such ads are often funny and can be used to demonstrate interesting marketing concepts. We have previously posted one of Carlsberg’s ads. In this one Carlsberg creatively tries to position the brand around friendship.

This ad/viral video  made me smile, too. I hope it brings a smile to your face, too.