Educate Yourself on Gen Z
Marketing intelligence and research agencies often conduct research and prepare reports on industries or customer segments. Sometimes they post a teaser with little useful information,…
Consumer behavior
#M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Advertising | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 19 | Competition | Consumer behavior | Diversity equity and inclusion | Legal | Positioning | Promotion | Segmentation | Video
How Modelo became the best-selling beer in the United States
In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 15 | Consumer behavior | Product | Video
A Summary of the Food Meal Kit Market
The meal kit industry is challenging. Since building this market in the late 2010s, Blue Apron has struggled to be profitable and was recently sold….
Do You Understand the Logic of ‘Girl Math’ and ‘Boy Math’?
Kids these days. Oh, am I sounding old already. But this story in the Wall Street Journal kind of surprised me (for another article on…
Chapter 01 | Chapter 02 | Chapter 03 | Chapter 05 | Chapter 06 | Chapter 09 | Chapter 13 | Chapter 19 | Consumer behavior
Apple Still a Master Storyteller
Starting with Steve Jobs, Apple has always been masterful at telling stories to position its brands. In recent years Apple has sought to position its…
#M4BW | Chapter 01 | Chapter 03 | Chapter 05 | Consumer behavior | Ethics
Deinfluencers – New on Me
Before seeing this CNN article, “Forget the influencers. Here come the ‘deinfluencers’” (June 11, 2023), I was unfamiliar with “deinfluencers.” Apparently this is a growing…
Chapter 05 | Chapter 17 | Chapter 18 | Consumer behavior | Ethics | Price
Impact of the Netflix Crackdown on Password Sharing
As you, and probably most of your students know, a few months ago, Netflix announced it would crackdown on the common practice of password-sharing. The…
#M4BW | Chapter 01 | Chapter 19 | Consumer behavior | Video
Webinar: Purpose Orientation and Marketing Strategy
Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…