A Couple of Examples of Companies Trying to Get Green (#M4BW)
Many companies are seeking ways to lower their carbon footprint. Some, just because they want to do the right thing. Others because they want to…
Many companies are seeking ways to lower their carbon footprint. Some, just because they want to do the right thing. Others because they want to…
Over the last year, many of us have had conversations with our students about how the pandemic might permanently change consumer behavior. While the short-run…
It seems like we talk about Amazon a lot here at Teach the 4 Ps. For several reasons Amazon is a great class example. First, it…
Luxury goods can facilitate good discussions when talking about consumers and their buying behavior. If you’re looking for a current topic to use when talking…
Smartphones revolutionized the world and it wasn’t long after the first smartphone was released that everyone wanted one of their own. For years, smartphone manufacturers…
According to “Here’s how millennials could change health care” (USA Today, February 7, 2016) the health care needs of millennials differ from those of the…
Many of our students love Apple products and the brand in general. It usually ranks in the top 2-3 most frequently mentioned when I survey…
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…
The economic recovery in the United States has not been the same across the income spectrum. While the wealthiest 5% are doing quite well, those…