Apple Advertising Over 40 Years
Many of our students love Apple products and the brand in general. It usually ranks in the top 2-3 most frequently mentioned when I survey…
Consumer behavior
Consumer behavior | External market environment | New-product development | Product | Product life cycle | Video
Mercedes Benz’s driverless car prototype
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…
Emerging “Two-Tier Economy” Changes Product-Markets
The economic recovery in the United States has not been the same across the income spectrum. While the wealthiest 5% are doing quite well, those…
Research on Online Shopping Shows…
…some interesting facts and trends. I am not sure I agree with the hyperbolic “mind-blowing” in the title of this article, but I did find…