#AI4M: AI in the Exam Room – How Patients and Doctors Are Using Chatbots and Algorithms
Here are two articles that highlight a shift in how artificial intelligence is transforming the healthcare landscape. The first article, “The AI doctor will see…
Consumer behavior
- Chapter 05 | Chapter 07 | Chapter 09 | Consumer behavior | Market research | New-product development | Product
Toothbrush Tech: Creating Customer Value in the Oral Care Market
This WSJ article offers a fascinating look at Colgate-Palmolive’s relentless pursuit of the “perfect toothbrush,” led by Eduardo Jiménez, Director of Technology. With over 239…
- Chapter 01 | Chapter 03 | Chapter 05 | Chapter 08 | Chapter 17 | Consumer behavior | Price | Product
Private Labels Rising: Grocery Inflation’s Surprising Winner
Inflation remain stubborn. It is a topic our students understand (in a way that previous generations perhaps did not). This article at Sherwood News “Grocery…
- Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 12 | Chapter 17 | Competition | Consumer behavior | Positioning | Price
Fast Food’s Value Dilemma: Losing the Core Customer in the Pricing Battle
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
Which brands do consumers see delivering high value?
Depending on how deep you want to dive, today’s post has a lot on customer value, which is certainly a core principle of marketing. The…
- Chapter 03 | Chapter 05 | Chapter 13 | Chapter 17 | Consumer behavior | Positioning | Price | Promotion
Inflation’s Bite: What Rising Fast-Food Prices Teach Us About Consumer Perceptions and Behavior
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…
The Retro Revolution: How the VW ID. Buzz is Electrifying the Minivan Comeback
Volkswagen is bringing the minivan back with the all-electric ID. Buzz, a retro-modern vehicle paying homage to VW’s iconic microbus. The U.S. version of the…
- Chapter 05 | Chapter 13 | Chapter 16 | Consumer behavior | Ethics | Promotion | Social media | Viral campaign
A few perspectives on influencers
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
- Chapter 03 | Chapter 04 | Chapter 05 | Chapter 13 | Chapter 15 | Chapter 16 | Consumer behavior | Demographics | Promotion | Social media
What communications close the sale?
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
