Survey gives insight to the journey to online purchase
We teach our students that it is critical to analyze and understand customer behavior before developing marketing strategies. With all the data available tracking the…
Consumer behavior
A Couple of Examples of Companies Trying to Get Green (#M4BW)
Many companies are seeking ways to lower their carbon footprint. Some, just because they want to do the right thing. Others because they want to…
How the Pandemic is Changing Consumer Behavior…
Over the last year, many of us have had conversations with our students about how the pandemic might permanently change consumer behavior. While the short-run…
- Advertising | Chapter 03 | Chapter 05 | Chapter 10 | Chapter 12 | Chapter 15 | Competition | Consumer behavior
Amazon’s advertising platform turns off customers…
It seems like we talk about Amazon a lot here at Teach the 4 Ps. For several reasons Amazon is a great class example. First, it…
Marketing Exclusivity and Status
Luxury goods can facilitate good discussions when talking about consumers and their buying behavior. If you’re looking for a current topic to use when talking…
- Chapter 05 | Chapter 09 | Chapter 13 | Chapter 17 | Consumer behavior | Price | Product | Product life cycle
Smartphones top $1000 price point
Smartphones revolutionized the world and it wasn’t long after the first smartphone was released that everyone wanted one of their own. For years, smartphone manufacturers…
What’s Now? Chapter 5 – Millennials Consume Health Care Services Different from Previous Generations
According to “Here’s how millennials could change health care” (USA Today, February 7, 2016) the health care needs of millennials differ from those of the…
Apple Advertising Over 40 Years
Many of our students love Apple products and the brand in general. It usually ranks in the top 2-3 most frequently mentioned when I survey…
- Consumer behavior | External market environment | New-product development | Product | Product life cycle | Video
Mercedes Benz’s driverless car prototype
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…