The Thai Life Insurance Company has produced a video that is beginning to take the Internet by storm. It has jumped the 1 million view mark in just a few days. You can get ahead of the curve by showing this to your students. It is a great example of what can make a video go viral. This clearly demonstrates two qualities Jonah Berger suggests are important — emotion and story. It also provides a valuable life lesson that all of us might want to share with our friends, family, and students. We have also posted this at Learn the 4 Ps.
We respect Advertising Age’s opinions on advertising. So when they write “2013 Ads We Loved: See Who Cracked Us Up, Blew Our Minds” (December 31, 2013, non-subscribers may need to click here) we pay attention. The article describes 10 ads (I guess that longer form viral videos count as ads now). We featured a few here on Teach the 4 Ps. Check out the article and pick a video or two to show in your next class. One ad that was new to me was the ad below for Google Maps.
A lot of firms try to sell products and “do good” (think Ben and Jerry’s, TOMS, Plum Organics — and many more). A company you can add to this list is UK smoothie and fruit juice bottler Innocent — which donates 10% of its profits to charity. While some of these companies toot their own horn, others leave it to their customers and supporters.
This raises questions: How actively should a company promote its corporate social responsibility efforts? Or should they be promoted at all? If so, how? These might be questions you can ask your students. Then you could show them the advertising that Innocent is running right now to promote the “Chain of Good” that is started when a consumer buys an Innocent drink.
On the TV show 60 Minutes Amazon’s Jeff Bezos suggested that the retail giant may soon send a drone to your home with your latest purchase. Amazon calls the concept Prime Air and insists that they are serious about it. Of course the FAA might have something to say about that. You can read more about Amazon’s plan in this article from the New York Times “Amazon Floats the Notion of Delivery Drones” (December 1, 2013).
This video might be fun to show as a potential future transportation mode when you cover logistics and supply chain management.
Earlier this year we called your attention to a Melbourne Australia Metro Trains public service announcement designed to get people to behave safer around public transportation. Back then the viral video had 33 million hits and was grabbing people’s attention for its fun and quirky style.
Well the campaign just received Advertising Age’s Campaign of the Year Award. The story is an interesting read and gives you some background on how the video was created. It also shares some interesting results — because ultimately promotion should have objectives (and probably more than simply winning awards). Now over 66 million people watched the video, but more importantly, the campaign reached 46% of its target audience in a month (so all those hits weren’t from people outside Australia). Perhaps more importantly, the transport system has seen a 20% decline in rail accidents year-to-date.