Domino’s Crazy Days Ad from France

Our Chapter 15 case opener features Domino’s. The company has grown, in part, because of some great advertising over the years. This recent ad from France is unique. While it appears that the two employees are speaking gibberish, they are actually communicating in Morse code and translating the cod reveals a secret message with a special offer. You may find it fun to kick off your coverage of Chapter 15 with this ad and some discussion of the Domino’s case. For a more detailed explanation behind the ad, see this post at Ads of the World.