Earlier this month, the United Nations’ Intergovernmental Panel on Climate Change issued its latest report on the climate. It was not encouraging and clearly points…
It’s that time of year when “best of” lists come around. I enjoy these lists because an expert (hopefully) pulls together some great marketing examples…
Many of our students love Apple products and the brand in general. It usually ranks in the top 2-3 most frequently mentioned when I survey…
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…
Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…
As you may know, I am reluctant to promote alcohol commercials. Still, I sometimes show them in my classes — many are quite good. Some…
It is the time of year when many publications are picking their “Best of” lists. Adweek offers a range of different video ads — almost all…