A Couple of Fun Ads

If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads that can be used as examples or simply to break up a lecture. The best, of course, reinforce a concept I am trying to teach.

In “McDonald’s India – Rukna Toh Banta Hai,” you have a great example of reminder advertising that tells a story. When you are a well-known brand, advertising often wants to entertain and cue viewers to the brand. This ad has the bonus of being international. In Chapter 13 we have a What’s Next? box that focuses on advertising that tells a story. Chapter 15 introduces types of advertising, one of which is reminder advertising.

Adland also kept me abreast of Domino’s latest campaign and new product, with “Domino’s – ‘Dip Into A World of Flavour’.” The link has two ads, one of which is also shown below. This might be an example for new product development (Chapter 9) or to follow on with the Domino’s case that opens our advertising chapter (Chapter 15).