Top 10 Craziest Advertising Campaigns That Actually Worked https://youtu.be/Kk4ILxEjf_4 (10:12)
There are 10 interesting and funny advertising campaigns. One or more of these might be fun to show on a first day of class (to show students fun examples of marketing). Be sure to follow-up with a reminder that marketing is more than advertising. It could also be used with Chapters 13, 15, and 16 (examples of Promotion). It might be fun to show these in class and ask students to identify the target market and promotion objectives for each.