New-product development

#M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
December 7, 2023October 27, 2023
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Read More Time’s Best Inventions of 2023…
#M4BW | Chapter 08 | Chapter 09 | New-product development | Service
World Changing Ideas – New Product Development at Its Finest (#M4BW)
May 14, 2020May 6, 2020
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…
Read More World Changing Ideas – New Product Development at Its Finest (#M4BW)
Chapter 09 | New-product development
New Produce Development (again)
December 2, 2019December 1, 2019
I heard this great story, “The $100 Million Apple” on the NPR Planet Money podcast (November 25, 2019). The story walks you through new product development…
Read More New Produce Development (again)
Chapter 04 | Chapter 09 | Chapter 13 | New-product development | Product | Product life cycle | Segmentation
Promoting differentiation in a mature market
October 25, 2017October 24, 2017
Bloomberg’s short article/interview entitled “A Folding Bike Helmet That Looks Good and Still Shields Your Brain” shows inventors can still find room to innovate, even…
Read More Promoting differentiation in a mature market
Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media
“We wanted [our restaurant] to be Instagrammable”
September 24, 2017
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
Read More “We wanted [our restaurant] to be Instagrammable”
Chapter 09 | New-product development | Product | What's Now?
What’s Now? Chapter 9 – New Product Planning at Gatorade
July 6, 2016August 8, 2016
As you know from chapter 9, identifying and developing new-product ideas — and effective strategies to go with them — can be key to a…
Read More What’s Now? Chapter 9 – New Product Planning at Gatorade
Cross-functional | New-product development | Product | Product life cycle
New-product development at Ikea
March 28, 2016March 26, 2016
IKEA is one of the most successful and interesting companies of our day. IKEA is a case study we use to open our chapter on cross-functional…
Read More New-product development at Ikea
Consumer behavior | External market environment | New-product development | Product | Product life cycle | Video
Mercedes Benz’s driverless car prototype
April 29, 2015April 29, 2015
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…
Read More Mercedes Benz’s driverless car prototype
Market research | New-product development
Guest Speaker: Steve Jobs on Market Research
February 20, 2015
This short (1:26) video clip can bring Steve Jobs to your class to talk about when market research will and will not be helpful. Showing…
Read More Guest Speaker: Steve Jobs on Market Research

New-product development

World Changing Ideas – New Product Development at Its Finest (#M4BW)

New Produce Development (again)

Promoting differentiation in a mature market

What’s Now? Chapter 9 – New Product Planning at Gatorade

New-product development at Ikea

Mercedes Benz’s driverless car prototype

Guest Speaker: Steve Jobs on Market Research

Quick Links

Posts by Chapter

Get Our Newsletter