IHOP Publicity Stunt
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
Social media is great but the platforms have to find some way of generating revenue. The primary mechanism has been advertising revenue but those platforms…
Many of my students have an interest in a career in sports marketing. The draw isn’t terribly surprising considering how much time and money devotes…
The measure of your impact in social media is often the number of followers or views that you have. The theory being that better, more…
Social media marketing added a new and significant channel for businesses to reach customers. However, when that channel is controlled by another entity it can…
While many promotional strategies are ageless, to be most effective you need to know how to fine-tune your strategy for your target market. If you’re…
Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…
The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…
In my Principles of Marketing class I ask my students a simple True/False question: “Good marketing means giving customers the products and services they ask…