What is regenerative marketing? (#M4BW)

Purpose-driven firms strive toward Marketing for a Better World (#M4BW). One company that is ahead of the pack is Tazo. Tazo makes tea and is now applying regenerative principles to its promotion. I could try to explain it myself, but this article at TrendWatching, “Regenerative Marketing: Marketing That Heals” does it better. Or you could just show this TikTok video in your class and use it to launch into a discussion of the waste associated with marketing practices.

@tazo EVERY VIEW is a $1 donation to the #RodaleInstitute ♬ original sound – hellotazotea