Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…
The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…
In my Principles of Marketing class I ask my students a simple True/False question: “Good marketing means giving customers the products and services they ask…
Most of us try to keep up on the marketplace. But it is a challenge to keep up with which brands are crushing it –…
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
Marketing managers have to acknowledge, most consumers are looking for ways to avoid advertising. While there is more advertising these days, there are many more…
Last Friday we also posted on the music industry — a student favorite. Making it as a musician is tough these days. Streaming services don’t pay…
When we were researching and writing chapter 16, Snapchat was a somewhat distant 6th place finisher in the social media race. Just one year later —…