2018 Brand Failures
We generally focus posts on clever, interesting, and/or effective marketing news but this post is all about marketing failures. Marketing Dive recently posted an article…
Chapter 16
Facebook’s Slow Burn
Facebook has been plagued by negative publicity for the past couple of years but according to this article from AdAge, they don’t appear to be…
- Chapter 03 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 13 | Chapter 15 | Chapter 16
Cannabis Coca-Cola
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…
Taking Chances
Nike recently made the controversial decision to use former San Francisco 49ers quarterback Collin Kaepernick as the focus of their most recent “Just do it”…
- Advertising | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity | Uncategorized
IHOP Publicity Stunt
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
Selling via Instagram
Social media is great but the platforms have to find some way of generating revenue. The primary mechanism has been advertising revenue but those platforms…
Chicago Bulls Digital Media Team
Many of my students have an interest in a career in sports marketing. The draw isn’t terribly surprising considering how much time and money devotes…
- Chapter 13 | Chapter 15 | Chapter 16 | Ethics
Popularity is For Sale
The measure of your impact in social media is often the number of followers or views that you have. The theory being that better, more…
Facebook Changes News Feed Policies
Social media marketing added a new and significant channel for businesses to reach customers. However, when that channel is controlled by another entity it can…