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Facebook Ad Growth Slowing

2018 was a rough year for Facebook on multiple fronts.  This article, “Facebook Ad-Spend Growth From National Marketers Is Slowing, Intelligence Firm’s Data Shows” talks about one of those fronts.  According to the article, the rate of ad-revenue growth for Facebook is slowing and those dollars are shifting to new players/platforms.  The article quotes James Fennessy, CEO of Standard Media Index (an advertising intelligence service) as saying “Facebook’s growth from national marketers is slowing, indicating that major brands are concerned with recent events there and are focusing on brand-safe environments.”  Still, the news isn’t entirely grim.  Facebook’s ad growth is still positive, and in double-digits so don’t feel too bad for them yet…

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