• Home
  • About
  • Archives
  • Our Book
  • Contact
You are here: Home / Chapter 04 / American Eagle Hands Creative Control to Gen Zers for Spring Campaign

American Eagle Hands Creative Control to Gen Zers for Spring Campaign

February 27, 2019 by Jon Firooz Leave a Comment

In a move to make their brand appear more authentic, American Eagle’s spring campaign will feature photos and videos from customers in their own environments rather than professional studio locations.  The 10 “cast members” selected were discovered through their social media posts.  You can read more about this campaign and the #AExME cast from American Eagle’s press release.  This is the next step in their #AExME campaign that started in Fall 2018 with actual customers and a store associate in musical and creative environments.  Gen Z expects their brands to be more socially conscious, depict more images of diversity, and support their own identities and personal values according to this Marketing Dive article.

Did you like this? Share it:
  • Share via Facebook
  • Share via Twitter
  • Share via Email

Filed Under: Chapter 04, Chapter 13, Chapter 15, Chapter 16 Tagged With: millennial, retail, social media

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Categories

  • #M4BW
  • Advertising
  • B2B
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
  • Chapter 15
  • Chapter 16
  • Chapter 17
  • Chapter 18
  • Chapter 19
  • Competition
  • Consumer behavior
  • Cross-functional
  • Customer service
  • Demographics
  • Ethics
  • External market environment
  • Flip Exercise
  • Integrated marketing communications
  • International
  • Legal
  • Logistics
  • Market research
  • Marketing strategy planning
  • New-product development
  • Place
  • Positioning
  • Price
  • Product
  • Product life cycle
  • Promotion
  • Publicity
  • Retailing
  • Segmentation
  • Selling and Sales Mgmt
  • Service
  • Social media
  • Social responsibility
  • Strategy planning
  • Sustainability
  • Teaching Technology Tips
  • Tips for Teaching
  • Tips for Technology
  • TV Commercial
  • Uncategorized
  • Video
  • Viral campaign
  • What's Now?
  • Word-of-mouth

Archives

  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018

Copyright © 2019 · Lifestyle Pro Theme on Genesis Framework · WordPress · Log in