Video Case Study: Pepsi Targets Quick Serve Restaurants

Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion.

Case study: Pepsi creative award-winning ad – Better with Pepsi (2:02).  This offers an example of creativity in media. Coca-Cola dominates quick serve restaurants’ soda dispensers. This campaign was designed to question that. Chapters 13 (creativity), 16 (viral and social media).