From Hype to Strategy: Navigating AI’s Learning Curve in Marketing
Do you know Tom Fishburne and the Marketoonist? Tom draws fun marketing related cartoons that provide remarkable insights into marketing practice. His latest post, “AI…
Chapter 16
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Social Media Update — TikTok and Reddit
Our coverage of social media in Chapter 16 includes descriptions of how the major social media platforms work and their strategies. We include a lot…
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A Peek Inside Nutter Butter’s Bizarre TikTok Strategy
A fun story in the New York Times, offers a case study for Nutter Butter, a sandwich-cookie brand owned by Mondelez. The brand has taken…
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Roblox Democratizes Game Development with AI-Powered 3D Creation
I originally heard about this on Perplexity Discover Daily podcast and on the Perplexity Dailies website. And for a deeper dive, check out this article…
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Advertising | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Place | Promotion | Retailing
A few interesting examples on Spotify, Google, and restaurant chains
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
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Chapter 05 | Chapter 13 | Chapter 16 | Consumer behavior | Ethics | Promotion | Social media | Viral campaign
A few perspectives on influencers
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
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Some examples of TikTok and marketing
As the United States Congress considers legislation that may ban or force a sale of TikTok, it might be worth reflecting on the popular social…
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Chapter 03 | Chapter 04 | Chapter 05 | Chapter 13 | Chapter 15 | Chapter 16 | Consumer behavior | Demographics | Promotion | Social media
What communications close the sale?
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
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Advertising | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Promotion
Personalized Marketing: Cool or Creepy?
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…
