Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…
A lot of digital advertising is based on the idea that firms like Google and Facebook have data that allows them to microtarget advertising. These…
OK, life gives you lemons (or worse, far worse, a pandemic), how do you make lemonade. Because the pandemic is everywhere these days, we might…
Who would have thought that Steak-umm, the brand of frozen processed meats, would become a “voice of reason in the pandemic” (Fast Company). The article…
A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
Patagonia lives by its strong environmentalist values. Now it has produced a new short (23 minutes) film, “that outlines the fight undertaken by the Communities…
We all know that consumers can more easily ignore advertising. So how do advertisers sneak past our defenses. One way may be to disguise the…
It’s that time of year when “best of” lists come around. I enjoy these lists because an expert (hopefully) pulls together some great marketing examples…