Social e-commerce is huge in Asia. It’s coming to the U.S.
My kids have started talking about social e-commerce. Of course that is not the term they use, but buying via Instagram is growing fast. “Social…
Chapter 16
#M4BW | Chapter 01 | Chapter 04 | Chapter 13 | Chapter 16 | Chapter 19 | Promotion | Segmentation | Viral campaign
Nike: Can you be an athlete?
Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…
Do Micro-Targeted Online Ads Work?
A lot of digital advertising is based on the idea that firms like Google and Facebook have data that allows them to microtarget advertising. These…
#M4BW | Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16
Critical Thinking for Students – What businesses are harmed (helped) by the pandemic?
OK, life gives you lemons (or worse, far worse, a pandemic), how do you make lemonade. Because the pandemic is everywhere these days, we might…
Steak-Umm Tweets Get the Brand Positive Press… (#M4BW)
Who would have thought that Steak-umm, the brand of frozen processed meats, would become a “voice of reason in the pandemic” (Fast Company). The article…
#M4BW | Advertising | Chapter 13 | Chapter 15 | Chapter 16 | Promotion
Advertising in a Pandemic…
A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought…
Marketing Communications in a Pandemic…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
#M4BW | Chapter 08 | Chapter 15 | Chapter 16 | Chapter 19
Patagonia supports activist short film, “District 15” [#M4BW]
Patagonia lives by its strong environmentalist values. Now it has produced a new short (23 minutes) film, “that outlines the fight undertaken by the Communities…
Are short, viral video “films” the new advertising?
We all know that consumers can more easily ignore advertising. So how do advertisers sneak past our defenses. One way may be to disguise the…