As you know, the new 17th edition of Essentials of Marketing and Teach the 4 Ps have been celebrating the theme, marketing for a better world (#M4BW). We…
We have all worried about it. I love reviews for helping me make buying decisions. It is great to have information from real customers who…
Product innovation comes in many forms, including the banana! According to this Reuters article, that includes banana Halloween costumes. The article talks about a lawsuit…
Marketing practices — and laws that govern those practices — are always changing. Chapter 8 discusses food product labels. Recently the Food and Drug Administration…
Where does the FTC draw the line on misleading advertising. We have a recent example that you can show in class. Often such ads are…