Survey gives insight to the journey to online purchase
We teach our students that it is critical to analyze and understand customer behavior before developing marketing strategies. With all the data available tracking the…
Chapter 12
Chapter 01 | Chapter 12 | Chapter 13 | Chapter 16 | Ethics | Video
What is dark design?
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
Why do some brands discourage customers from buying more of them?
This is a fascinating trend. I first noticed this with Patagonia. The clothing brand that encourages people to keep their clothes longer (recall the “Don’t…
Social e-commerce is huge in Asia. It’s coming to the U.S.
My kids have started talking about social e-commerce. Of course that is not the term they use, but buying via Instagram is growing fast. “Social…
Buy Now Pay Later Gets Easier!
Credit cards have long been an easy way for consumer to “buy now pay later.” But not everyone could qualify for a credit card and…
Shopping During COVID-19 Accelerates Changes in Retail
The brick-and-mortar retail business has struggled through the pandemic. With many retailers closed or shoppers simply avoiding them, online retailers benefitted. That has also created…
Behind Costco’s Treasure-Hunt Shopping Strategy
This Wall Street Journal video “Behind Costco’s Treasure-Hunt Shopping Strategy,” describes Costco’s marketing strategy. (see also this article at Business Insider). Surprisingly, the store makes…
#M4BW | Chapter 01 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 12 | Chapter 19 | Place | Sustainability | Video
Seattle’s Zero-Emissions Last-Mile Delivery Hub
Earlier this month, the United Nations’ Intergovernmental Panel on Climate Change issued its latest report on the climate. It was not encouraging and clearly points…
A Couple of Examples of Companies Trying to Get Green (#M4BW)
Many companies are seeking ways to lower their carbon footprint. Some, just because they want to do the right thing. Others because they want to…