One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
A recent article in Fast Company, “The power of experience: Uncovering which brands are winning—and why,” (October 10, 2025) called my attention to the ChangeUp…
Discount retailers boomed in 2025 as both budget-conscious and affluent shoppers flocked to chains like Walmart, Aldi, and Dollar Tree in response to higher prices…
We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…
This Sherwood News article, “The ‘kidulting’ economy is still booming as more grown-ups yearn for playtime,” (September 24, 2025), highlights the surging success of brands…
There has been a lot of activity around using AI to help people shop. This space is still emerging, so it could be ripe for…
Here is another brand that many of our students frequent, Taco Bell. AI offers promise for the fast-food industry, which is always looking for ways…
Right now I am revising Essentials of Marketing. During that process, I run across a lot of articles like “The 39 Crucial B2B Marketing Statistics…
With tariffs in the news–and on-again, off-again application, it seemed like it might be a good time to address this topic in class. Of course,…