UPS Adds Holiday Delivery Surcharge
According to this NPR article, UPS is going to add a surcharge to packages delivered around Black Friday and Christmas. UPS says they’re implementing the…
Chapter 12
The Evolution of Black Friday
Thanksgiving is a time of tradition for Americans – spending time with friends and family, eating more than we know we should, and shopping. Retailers…
Shopping On The Go
The retail industry is experiencing its biggest shakeup since the advent of mass-merchandising. Amazon’s success has pushed traditional retailers to find new ways to differentiate…
Advertising | Chapter 09 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Logistics | Product | Product life cycle
Welcoming unwelcome innovation
In my Principles of Marketing class I ask my students a simple True/False question: “Good marketing means giving customers the products and services they ask…
Brick-and-Mortar Retailers Turn to Scrambled Merchandising
The concept of scrambled merchandising (“carrying any product lines they think they can sell profitably) has existed in practice and in Essentials of Marketingas for…
Chapter 03 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Competition | Place | Product
Snap Kitchen’s Healthy and Convenient Meals Gain Foothold
Snap Kitchen is trying to find that sweet spot many consumers want — tasty, convenient and healthy food at a fair price. There is a good…
Chapter 12 | Place | Retailing | What's Now?
What’s Now? Chapter 12 – Whole Foods opens new 365 stores
Whole Foods has seen its sales and profits decline recently. In response, the food retailer has opened some new stores under the name 365. Read…