Covergirl Opens New Flagship Store Focused on Experiences
Every generation presents new marketing challenges. As consumers flock to online shopping, CoverGirl decided to open their first brick-and-mortar location in Times Square, NY. You…
Chapter 12
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Target Stores Reinvention Pays Off
Brick-and-mortar retailers like Target, Wal-Mart, and Best Buy have been struggling to find ways to stay relevant in the new Amazon age. After trying to…
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The Exaggerated Death of Retail
Amazon is a retail juggernaut. Last year the company was responsible for 5% of total US retail sales (online and offline). Their growth and expansion…
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The Collapse of Retail
Every few months there is an article about the end of the brick-and-mortar retail era. Chain after chain disappear, often citing Amazon as the primary…
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UPS Adds Holiday Delivery Surcharge
According to this NPR article, UPS is going to add a surcharge to packages delivered around Black Friday and Christmas. UPS says they’re implementing the…
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The Evolution of Black Friday
Thanksgiving is a time of tradition for Americans – spending time with friends and family, eating more than we know we should, and shopping. Retailers…
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Shopping On The Go
The retail industry is experiencing its biggest shakeup since the advent of mass-merchandising. Amazon’s success has pushed traditional retailers to find new ways to differentiate…
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Advertising | Chapter 09 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Logistics | Product | Product life cycle
Welcoming unwelcome innovation
In my Principles of Marketing class I ask my students a simple True/False question: “Good marketing means giving customers the products and services they ask…
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Brick-and-Mortar Retailers Turn to Scrambled Merchandising
The concept of scrambled merchandising (“carrying any product lines they think they can sell profitably) has existed in practice and in Essentials of Marketingas for…