Target’s Mysterious Price Changes
This 5 minute news video covers some very interesting pricing strategies employed by Target. Using location awareness, Target will change prices within their app making…
Chapter 12
Walgreens and CVS to Test Teeth Straightening and Cleaning in Some Stores
Online shopping continues to challenge traditional retailers. Less adaptable retailers like Sears lose the battle and go out of business but others, like Best Buy…
Covergirl Opens New Flagship Store Focused on Experiences
Every generation presents new marketing challenges. As consumers flock to online shopping, CoverGirl decided to open their first brick-and-mortar location in Times Square, NY. You…
Target Stores Reinvention Pays Off
Brick-and-mortar retailers like Target, Wal-Mart, and Best Buy have been struggling to find ways to stay relevant in the new Amazon age. After trying to…
The Exaggerated Death of Retail
Amazon is a retail juggernaut. Last year the company was responsible for 5% of total US retail sales (online and offline). Their growth and expansion…
The Collapse of Retail
Every few months there is an article about the end of the brick-and-mortar retail era. Chain after chain disappear, often citing Amazon as the primary…
UPS Adds Holiday Delivery Surcharge
According to this NPR article, UPS is going to add a surcharge to packages delivered around Black Friday and Christmas. UPS says they’re implementing the…
The Evolution of Black Friday
Thanksgiving is a time of tradition for Americans – spending time with friends and family, eating more than we know we should, and shopping. Retailers…
Shopping On The Go
The retail industry is experiencing its biggest shakeup since the advent of mass-merchandising. Amazon’s success has pushed traditional retailers to find new ways to differentiate…