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Lowe’s launches “Spatial Commerce” as part of its app

The last few editions of Essentials of Marketing¬†have included examples of how companies are adding technology as customer service or a supplement to their core product. And of course, technology keeps evolving. I was impressed with the latest example of this from Lowe’s Home Improvement. The video below provides a brief overview that might be shown in your class when you cover Product (Chapter 8 is where we introduce this idea) or retailing (Chapter 12).

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