United Airlines Reveals New Dreamliner
United Airlines revealed the newest addition to their fleet – the Boeing 787-10 Dreamliner. While it’s not the largest passenger plane (the 747-400 holds 416…
Chapter 05
Covergirl Opens New Flagship Store Focused on Experiences
Every generation presents new marketing challenges. As consumers flock to online shopping, CoverGirl decided to open their first brick-and-mortar location in Times Square, NY. You…
Halloween Marketing – Behind the Scenes
Americans are crazy about Halloween and that works out great for costume companies, candy manufacturers, decoration providers, and of course the retailers that carry those…
Burger King’s “Nightmare King”
Capitalizing on Halloween tradition, Burger King is trying to drum up some business with their new “Nightmare King” burger. Their latest ad (watch here) highlights…
Responding to Cultural Pressure
As we discuss in Chapter 5 of Essentials of Marketing, there are numerous factors that influence consumer buying behavior. Sometimes company image, specifically how company…
Marketing Exclusivity and Status
Luxury goods can facilitate good discussions when talking about consumers and their buying behavior. If you’re looking for a current topic to use when talking…
Pumpkin Mania
These days the approach of fall is marked by the appearance of various pumpkin infused food and drink. The USA Today talks about this craze…
The Exaggerated Death of Retail
Amazon is a retail juggernaut. Last year the company was responsible for 5% of total US retail sales (online and offline). Their growth and expansion…
New Year’s Resolutions
Every New Year people make their resolutions and so many of those resolutions are related to fitness or weight loss it creates a situational market…