Do You Understand the Logic of ‘Girl Math’ and ‘Boy Math’?
Kids these days. Oh, am I sounding old already. But this story in the Wall Street Journal kind of surprised me (for another article on…
Chapter 05
- Chapter 01 | Chapter 02 | Chapter 03 | Chapter 05 | Chapter 06 | Chapter 09 | Chapter 13 | Chapter 19 | Consumer behavior
Apple Still a Master Storyteller
Starting with Steve Jobs, Apple has always been masterful at telling stories to position its brands. In recent years Apple has sought to position its…
- #M4BW | Chapter 01 | Chapter 03 | Chapter 05 | Consumer behavior | Ethics
Deinfluencers – New on Me
Before seeing this CNN article, “Forget the influencers. Here come the ‘deinfluencers’” (June 11, 2023), I was unfamiliar with “deinfluencers.” Apparently this is a growing…
- Chapter 05 | Chapter 17 | Chapter 18 | Consumer behavior | Ethics | Price
Impact of the Netflix Crackdown on Password Sharing
As you, and probably most of your students know, a few months ago, Netflix announced it would crackdown on the common practice of password-sharing. The…
The Ripple Effects of Tesla’s Recent Price Cuts
My students generally love Tesla and Elon Musk. Some love Tesla because they appreciate that the car pollutes less than gas-powered vehicles. Others appreciate that…
Will Consumers Continue to Buy Greener Products If/When the Economy Turns Down?
This is an important question with respect to sustainability (Chapter 3) consumer behavior (Chapter 5). With growing concern around climate change, a survey from summer…
How many young people live with their parents?
Scott Galloway, marketing professor at NYU, is one of my favorites. I like his short little videos that cover some interesting fact or trend. This…
Branding Changes Respond to Consumer Attitudes
You may have noticed fewer “diet” soft drinks on store shelves in the last few years. Apparently “younger people just don’t like the word ‘diet’”…
Survey gives insight to the journey to online purchase
We teach our students that it is critical to analyze and understand customer behavior before developing marketing strategies. With all the data available tracking the…
