Will Consumers Continue to Buy Greener Products If/When the Economy Turns Down?
This is an important question with respect to sustainability (Chapter 3) consumer behavior (Chapter 5). With growing concern around climate change, a survey from summer…
Chapter 05
How many young people live with their parents?
Scott Galloway, marketing professor at NYU, is one of my favorites. I like his short little videos that cover some interesting fact or trend. This…
Branding Changes Respond to Consumer Attitudes
You may have noticed fewer “diet” soft drinks on store shelves in the last few years. Apparently “younger people just don’t like the word ‘diet’”…
Survey gives insight to the journey to online purchase
We teach our students that it is critical to analyze and understand customer behavior before developing marketing strategies. With all the data available tracking the…
Buy Now Pay Later Gets Easier!
Credit cards have long been an easy way for consumer to “buy now pay later.” But not everyone could qualify for a credit card and…
Shopping During COVID-19 Accelerates Changes in Retail
The brick-and-mortar retail business has struggled through the pandemic. With many retailers closed or shoppers simply avoiding them, online retailers benefitted. That has also created…
Behind Costco’s Treasure-Hunt Shopping Strategy
This Wall Street Journal video “Behind Costco’s Treasure-Hunt Shopping Strategy,” describes Costco’s marketing strategy. (see also this article at Business Insider). Surprisingly, the store makes…
How the Pandemic is Changing Consumer Behavior…
Over the last year, many of us have had conversations with our students about how the pandemic might permanently change consumer behavior. While the short-run…
- #M4BW | Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16
Critical Thinking for Students – What businesses are harmed (helped) by the pandemic?
OK, life gives you lemons (or worse, far worse, a pandemic), how do you make lemonade. Because the pandemic is everywhere these days, we might…