Marketing Exclusivity and Status
Luxury goods can facilitate good discussions when talking about consumers and their buying behavior. If you’re looking for a current topic to use when talking…
Chapter 05
Pumpkin Mania
These days the approach of fall is marked by the appearance of various pumpkin infused food and drink. The USA Today talks about this craze…
The Exaggerated Death of Retail
Amazon is a retail juggernaut. Last year the company was responsible for 5% of total US retail sales (online and offline). Their growth and expansion…
New Year’s Resolutions
Every New Year people make their resolutions and so many of those resolutions are related to fitness or weight loss it creates a situational market…
Five Psychological Principles To Guide Your Holiday Marketing Campaign
Many retailers and producers depend heavily on holiday shopping to hit their annual goals. The challenge is often trying to differentiate your wares and offerings…
Marketing Head-Scratchers
Have you ever seen an advertisement that caused you to scratch your head and ask “What were they thinking?” There’s no shortage of examples of…
Chapter 05 | Chapter 09 | Chapter 13 | Chapter 17 | Consumer behavior | Price | Product | Product life cycle
Smartphones top $1000 price point
Smartphones revolutionized the world and it wasn’t long after the first smartphone was released that everyone wanted one of their own. For years, smartphone manufacturers…
Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media
“We wanted [our restaurant] to be Instagrammable”
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
Chapter 03 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Competition | Place | Product
Snap Kitchen’s Healthy and Convenient Meals Gain Foothold
Snap Kitchen is trying to find that sweet spot many consumers want — tasty, convenient and healthy food at a fair price. There is a good…