How many young people live with their parents?
Scott Galloway, marketing professor at NYU, is one of my favorites. I like his short little videos that cover some interesting fact or trend. This week’s video shares how the percent of young people living with their parents has changed over the last 100 years. The data is interesting. This could be used in class to stimulate a discussion on what this trend might mean for marketers. The in-class activity might work best if you had students assigned to a particular industry, some ideas: a) apartment complex, b) home builder, c) pizza restaurant, and d) cell phone company. I added the last two because they are more marginally relevant and might get students to be more creative. WARNING: Scott does curse in this video – be aware of that it you plan to show it in class and have any concerns.