The Consumer-Advertiser Battle Continues
Marketing managers have to acknowledge, most consumers are looking for ways to avoid advertising. While there is more advertising these days, there are many more…
Social media
Musicians Turn to Social Media for Promotion
Last Friday we also posted on the music industry — a student favorite. Making it as a musician is tough these days. Streaming services don’t pay…
What’s Now? Chapter 16 – Snapchat breaks through
When we were researching and writing chapter 16, Snapchat was a somewhat distant 6th place finisher in the social media race. Just one year later —…
- Advertising | Chapter 13 | Integrated marketing communications | Promotion | Publicity | Social media | What's Now?
What’s Now? Chapter 13 – #ThisGirlCan integrated marketing communications campaign spurs UK women to exercise
While UK women participate in sports to a lesser degree than men, research shows that more women want to be active. So why aren’t they? This…
- Advertising | Flip Exercise | Integrated marketing communications | Promotion | Social media | Viral campaign
Why do people share certain online videos?
The question in this headline is an important one for marketing managers. Many companies like the “pass-along” strategy where customers share content with other customers….
Should I lower the reading level of this post?
Overview It turns out that a website’s reading level (typically measured by school grade level) may be related to visitor behavior. This post, “Why Are Some…
Oops! “The 13 Biggest Brand Fails of 2014”
They say we learn the most from failure. If that is the case, then this list “The 13 Biggest Brand Fails of 2014” (Adweek, December…
“Boring” Brands Use Humor to Gain Attention and Relevance
This article on the Hubspot blog, “7 Boring Big Brands that Used Humor to Amp Up Their Marketing” (December 30, 2014) provides some great examples. From…