Should I lower the reading level of this post?
Overview It turns out that a website’s reading level (typically measured by school grade level) may be related to visitor behavior. This post, “Why Are Some…
Social media
Oops! “The 13 Biggest Brand Fails of 2014”
They say we learn the most from failure. If that is the case, then this list “The 13 Biggest Brand Fails of 2014” (Adweek, December…
“Boring” Brands Use Humor to Gain Attention and Relevance
This article on the Hubspot blog, “7 Boring Big Brands that Used Humor to Amp Up Their Marketing” (December 30, 2014) provides some great examples. From…