We are excited to announce the publication of the 16th edition of Essentials of Marketing. The new edition features extended coverage of marketing analytics, more active learning supplements, and of course many updates for currency. If you want more information, click through to the book’s information page, check out our emag, contact your McGraw-Hill sales rep or drop Joe Cannon an email.
You may have noticed that Teach the 4 Ps took a bit of a break. For much of the last year, other activities – including revising Essentials of Marketing (watch for the 16th edition this spring) – have taken me away from day-to-day maintenance of Teach the 4 Ps. While we kept up semi-annual extensive updates of Learn the 4 Ps, this site has languished a bit. We apologize, but we also have a plan to get things going again.
To make sure this happens, we have recruited some help. I want to introduce the newest member of the T4Ps team, Jon Firooz. Jon has taught a range of marketing courses at Colorado State University. Jon’s background includes senior level R&D and marketing positions with Hewlett Packard and In-Situ. Jon knows Essentials of Marketing because he uses the text when he teaches the introductory marketing class; Jon also helped develop ancillary materials for the book including the end-of-chapter and Connect Interactive activities “Marketing Analytics: Data to Knowledge.” Our students enjoy Jon’s teaching and I am sure you will appreciate what he brings to these pages.
We are pleased to unveil a new feature with this edition of Essentials of Marketing. One of the challenges we face with writing a marketing textbook is offering students the most current examples. With this edition, we have added a new What’s Now? feature. A link at the end of each chapter sends readers to a web page that introduces them to a new example relevant to that chapter. What’s Now? links are updated every six months and provide a great way to link current events with each chapter of the book. These exercises are designed to give your students current, constantly updated content with relevant questions. The direct links can be found in the “What’s Now?” section at the end of each chapter.
Over the next couple of weeks we will be releasing a What’s Now? link for each chapter.
This post at the HubSpot Agency Post blog titled “24 Minimalist Print Ads to Inspire Your Creativity” provides some interesting print ads that might be added to your next presentation. I like to show my students an “Ad of the Day” to start class. A simple “right click” (control-click or cmd-shift-4 on Mac will snip the ad — which can then be dragged or pasted into PowerPoint). This particular ad might be used to stimulate a discussion of our Lego case that opens chapter 4.
Hello loyal readers. As you probably noticed it has been a long time since our last post here at Teach the 4 Ps. Last spring the work involved in writing the 15th edition of Essentials of Marketing left me little time for blogging. Now the new edition is out and I am (almost) done with all the supplements. So I want to get back to sharing some ideas for teaching the introductory marketing class.
Did you notice the new look? I did have time to work with a developer and update the look and feel of the blog. I have a few more ideas that I hope to unveil in the coming weeks. Until then, look for some interesting current articles, videos, links, etc.