As regular readers of Teach the 4 Ps know, I am a big advocate of having introduction to marketing students write their own personal marketing plan. I am constantly adding posts to our Learn the 4 Ps blog that give students job-hunting tips. It is getting to a point where it is hard for me to find good new tips. This article at Fast Company “7 Tips for Job Seekers That Hiring Managers Secretly Want You to Know” (November 11, 2014) offers some insights I had not heard of before. We also posted this article at Learn the 4 Ps.

This infographic identifies 6 drivers of change and then the “10 Most Important Work Skills in 2020.” Do you wonder how well your classes prepare students for the work skills they will need in the future? It is a fast-changing world. The graphic might help you think about what you are doing in your classes. I know it has me thinking about how I can teach differently.

I also think about this as a textbook author. I feel it is partly my job to offer tools and materials to help other instructors teach. Our books include many activities that foster more critical and creative thinking. If you have ideas about how we might do this better, please send me a message. We also posted this at Learn the 4 Ps. 

If your students are writing personal marketing plans, a key element of the promotion blend is the cover letter. This short Fast Company article, “Don’t Be Boring: How to Write a Cover Letter That Can Get You the Job” (September 4, 2013) will give your students some tips. We have also posted this at Learn the 4 Ps.