• Home
  • About
  • Archives
  • Our Book
  • Contact
You are here: Home / Tips for Teaching / Improving Student Engagement

Improving Student Engagement

November 29, 2021 by Joe Cannon Leave a Comment

When I see surveys of marketing instructors, the most common challenge they report is getting students to engage with course material. Which is a challenge even with fun content like marketing (which, while I am biased, I have to think is more stimulating to most 18-22 year olds than accounting or finance). Most of us want our students to arrive in class having prepared that day’s material — often a textbook (or other) reading/watching. If students arrive in class well prepared, they can better engage with any in-class activities and the instructor does not have to use precious class time to regurgitate facts and can focus on application of that content.

How can we incentivize students to prepare for class? A recent article on the Harvard Business School Publishing website titled “How to Help Undergraduates Work Smarter Outside of Class” (October 14, 2021) offers some great tips. The article starts with “3 Ways to Incentivize Undergraduates to Prepare for Class” — suggesting pre-class assignments (requiring short memos), threats (telling students they will be cold called) and grabbing attention and drawing them in (using polls to kick off class).

If you use a group project(s) in your classes, you will want to read on, as the article also offers “7 Tips to Make Undergraduate Group Projects More Successful.”

The HBSP site is a great resource. If you register, they will send you regular emails with more great teaching ideas.

Did you like this? Share it:
  • Share via Facebook
  • Share via Twitter
  • Share via Email

Filed Under: Tips for Teaching

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Categories

  • #M4BW
  • Advertising
  • B2B
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
  • Chapter 15
  • Chapter 16
  • Chapter 17
  • Chapter 18
  • Chapter 19
  • Competition
  • Consumer behavior
  • Cross-functional
  • Customer service
  • Demographics
  • Ethics
  • External market environment
  • Flip Exercise
  • Integrated marketing communications
  • International
  • Legal
  • Logistics
  • Market research
  • Marketing strategy planning
  • New-product development
  • Place
  • Positioning
  • Price
  • Product
  • Product life cycle
  • Promotion
  • Publicity
  • Retailing
  • Segmentation
  • Selling and Sales Mgmt
  • Service
  • Social media
  • Social responsibility
  • Strategy planning
  • Sustainability
  • Teaching Technology Tips
  • Tips for Teaching
  • Tips for Technology
  • TV Commercial
  • Uncategorized
  • Video
  • Viral campaign
  • What's Now?
  • Word-of-mouth

Archives

  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • April 2021
  • March 2021
  • February 2021

Copyright © 2022 · Lifestyle Pro Theme on Genesis Framework · WordPress · Log in