AI Assistant Showdown: What You and Your Students Should Know
With so many AI assistants flooding the market, it’s tough to keep track of what each one actually does well—and what sets them apart. This…
Artificial Intelligence
A few articles on AI and Marketing
No, it is not your imagination, Teach the 4Ps posts a lot about AI and marketing. There are a couple of reasons for this. First,…
AI and Advertising – It’s a “Brand New World”
I have been listening to the new Fast Company podcast “Brand New World.“ It is fascinating. I have long enjoyed the host, Jeff Beer, and…
- Artificial Intelligence | B2B | Chapter 03 | Chapter 06 | Chapter 12 | Chapter 16 | Place | Promotion
B2B Marketing in 2025: What the Latest Data Tells Us
Right now I am revising Essentials of Marketing. During that process, I run across a lot of articles like “The 39 Crucial B2B Marketing Statistics…
- Advertising | Artificial Intelligence | Chapter 11 | Chapter 13 | Chapter 15 | Chapter 16 | Place | Promotion
The AI-Powered Future of Coca-Cola: From Personalized Ads to Smart Inventory
With the growth of AI, it helps to read interviews with leaders. A couple of weeks ago we featured an interview with the digital manager…
From Phone Calls to AI Chat: How Holcim is Simplifying Cement Orders with AI
Holcim, a 112-year-old construction materials company, is proving that even traditional industries can benefit from cutting-edge digital innovation. By integrating generative AI (gen AI) into…
- Advertising | Artificial Intelligence | Chapter 13 | Chapter 15 | Chapter 16 | Diversity equity and inclusion | Ethics | Promotion | Publicity | Video
Ads That Struck a Chord: Marketing Triumphs and Missteps of 2024
The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
From Hype to Strategy: Navigating AI’s Learning Curve in Marketing
Do you know Tom Fishburne and the Marketoonist? Tom draws fun marketing related cartoons that provide remarkable insights into marketing practice. His latest post, “AI…
Dynamic Pricing is Shaking Up Industries and Annoying Customers
This short article on dynamic pricing provides some good examples you can use in class (see also this blog post, this article and this article)….
