AI and Advertising – It’s a “Brand New World”

I have been listening to the new Fast Company podcast “Brand New World.“ It is fascinating. I have long enjoyed the host, Jeff Beer, and his stores on marketing, advertising, and brands at Fast Company. He is insightful, experienced, and well-connected. When I heard that he was doing a podcast on how AI and technology are being used in the world of advertising. The show features interviews with lots of key players in this space, including Coca-Cola’s Global VP for Generative AI, Pratik Thakar.

You may recall the controversy Coca-Cola created last November with its new AI ads. They were derided by many, but Thakar explains why Coke did this and reminds us that those famous polar bears were CGI. In many ways the podcast makes AI-generated advertising and marketing planning for that matter, inevitable. See that ad below.

This post is mainly just to let you know about the podcast so you (like me) can keep up with the ongoing changes being driven by AI.