The Robot in the Room: What AI Means for Advertising
AI is coming to the advertising industry. In truth, it has been part of the advertising industry for a decade or more, it is just…
Artificial Intelligence
- Artificial Intelligence | Chapter 07 | Chapter 09 | Chapter 13 | Chapter 15 | In-Class Activity | Market research | Promotion
#AI4M-Case Study: Clorox Uses AI to Transform Consumer Insights
Earlier this week, we posted about what AI might mean for advertising. This recent Wall Street Journal article, “How the Owner of Hidden Valley Ranch…
#AI4M*: More on AI and Critical Thinking
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing). We…
- Artificial Intelligence | Chapter 04 | Chapter 13 | Chapter 15 | Chapter 16 | In-Class Activity | Tips for Teaching | Tips for Technology
#AI4M*: Does AI harm (or foster) critical thinking?
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing)….
- Artificial Intelligence | Flip Exercise | In-Class Activity | Teaching Technology Tips | Tips for Teaching | Tips for Technology
#AI4M*: Helping students become AI power-users
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing)….
AI Assistant Showdown: What You and Your Students Should Know
With so many AI assistants flooding the market, it’s tough to keep track of what each one actually does well—and what sets them apart. This…
A few articles on AI and Marketing
No, it is not your imagination, Teach the 4Ps posts a lot about AI and marketing. There are a couple of reasons for this. First,…
AI and Advertising – It’s a “Brand New World”
I have been listening to the new Fast Company podcast “Brand New World.“ It is fascinating. I have long enjoyed the host, Jeff Beer, and…
- Artificial Intelligence | B2B | Chapter 03 | Chapter 06 | Chapter 12 | Chapter 16 | Place | Promotion
B2B Marketing in 2025: What the Latest Data Tells Us
Right now I am revising Essentials of Marketing. During that process, I run across a lot of articles like “The 39 Crucial B2B Marketing Statistics…
