Stereotypes and Segmentation
The concept of segmentation is important to us as marketers. We use segmentation to help us focus our strategies so we can do a better…
The concept of segmentation is important to us as marketers. We use segmentation to help us focus our strategies so we can do a better…
Bloomberg’s short article/interview entitled “A Folding Bike Helmet That Looks Good and Still Shields Your Brain” shows inventors can still find room to innovate, even…
Demographic data supports the notion that the rich keep getting richer; the top 1% of American households controlling more than 40% of the country’s wealth….