Toy Companies Find the Adult Active Play Market
Readers of Essentials of Marketing will recall our Chapter 4 case opener on Lego. We use this case to introduce segmentation and targeting, talking about…
Chapter 04
#M4BW | Chapter 01 | Chapter 03 | Chapter 04 | Chapter 19 | Social responsibility | Video
Video: #M4BW Dove Does it Again
Toxic Influence: A Dove Film – Dove Self-Esteem Project https://youtu.be/sF3iRZtkyAQ (3:48). Good tie-ins with Chapters 1 (#M4BW), 3 (mission statement), 4 (positioning) and C19 (#M4BW)….
All the Super Bowl 22 Ads…
What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to…
Why do some brands discourage customers from buying more of them?
This is a fascinating trend. I first noticed this with Patagonia. The clothing brand that encourages people to keep their clothes longer (recall the “Don’t…
Schwinn Partners with Good Co. Bike Club to Promote Cycling in the Black Community
Soon after the pandemic hit New York, Brooklyn cyclist Drew Bennett posted on his Instagram Stories that he was going on a bike ride and…
#M4BW | Chapter 01 | Chapter 04 | Chapter 13 | Chapter 16 | Chapter 19 | Promotion | Segmentation | Viral campaign
Nike: Can you be an athlete?
Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…
#M4BW | Chapter 04 | Chapter 15 | Ethics | Legal
Marketing for a Worse World: The Case of Juul
As you know, the new 17th edition of Essentials of Marketing and Teach the 4 Ps have been celebrating the theme, marketing for a better world (#M4BW). We…
Adweek’s “The 25 Best Ads of 2019”
Earlier this week I posted a list of the “8 Best Brand Moments of 2019” from CMO by Adobe. Today, I have Adweek‘s “The 25 Best…
#M4BW LEGO responds to millennial parents wanting sustainable toys
A recent report from the Toy Association (you have to buy the report, but a short summary can be found here) suggests that millennial parents…