Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
Here is a good article that helps drive home a fundamental marketing concept—differentiation. “How Weird Wins” (Fast Company, November 11, 2025) argues that in today’s…
This Sherwood News article, “The ‘kidulting’ economy is still booming as more grown-ups yearn for playtime,” (September 24, 2025), highlights the surging success of brands…
Brightland is an interesting brand with an interesting history. You can learn more by reading “Can Brightland’s new squeeze bottles help it win the olive…
Marketing isn’t just for selling products—it’s increasingly harnessed by institutions pursuing non-commercial goals. Whether it’s evangelism, enlistment, or civic engagement, the strategic use of segmentation,…
This Wall Street Journal article, “Musk and Zuckerberg Praise This $3,000 Smart Mattress Cover. Will Regular People Buy, Too?” offers an example of a company…
This article, “How Three Friends Built a Multimillion-Dollar Brand by Making Sunscreen Fun Again” (Wall Street Journal, July 19, 2025) provides a mini case study…