Marketing Communications in a Pandemic…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
Chapter 13
Adweek’s “The 25 Best Ads of 2019”
Earlier this week I posted a list of the “8 Best Brand Moments of 2019” from CMO by Adobe. Today, I have Adweek‘s “The 25 Best…
#M4BW | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Video | Viral campaign
“8 Best Brand Moments from 2019” (including some good #M4BW examples)
It’s that time of year when “best of” lists come around. I enjoy these lists because an expert (hopefully) pulls together some great marketing examples…
More fake reviews at Amazon…
We have talked about the “Gray World of Online Reviews” here at Teach the 4 Ps several times in the past few years–and of course in Essentials…
#M4BW | Chapter 01 | Chapter 02 | Chapter 13 | Chapter 15
“Buy one give one” business models — marketing for a better world (#M4BW) or not?
The buy one give one business model has been around for many years. One of the early advocates was Tom’s Shoes which donates a pair…
Chapter 13 | Chapter 16 | Ethics | Legal
Skin care brand Sunday Riley wrote fake Sephora reviews…
We have all worried about it. I love reviews for helping me make buying decisions. It is great to have information from real customers who…
China Airlines creates some funny advertising…
It is always fun to bring students some clever, funny advertising. They enjoy the laugh. But you can also ask them who they think is…
Reebok’s Digital Strategy Change
Marketing Dive published an article based on an interview they did with Matt Blonder, Reebok’s global head of digital, talking about a major digital facelift…
Chapter 05 | Chapter 07 | Chapter 08 | Chapter 12 | Chapter 13 | Chapter 15
Opposing Strategies for Customer Loyalty
Marketing strategies universally need to incorporate mechanisms to attract, upsell, and retain customers. Some companies focus more on one aspect than another but they’re all…