Marketing Communications in a Pandemic…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
Earlier this week I posted a list of the “8 Best Brand Moments of 2019” from CMO by Adobe. Today, I have Adweek‘s “The 25 Best…
It’s that time of year when “best of” lists come around. I enjoy these lists because an expert (hopefully) pulls together some great marketing examples…
We have talked about the “Gray World of Online Reviews” here at Teach the 4 Ps several times in the past few years–and of course in Essentials…
The buy one give one business model has been around for many years. One of the early advocates was Tom’s Shoes which donates a pair…
We have all worried about it. I love reviews for helping me make buying decisions. It is great to have information from real customers who…
It is always fun to bring students some clever, funny advertising. They enjoy the laugh. But you can also ask them who they think is…
Marketing Dive published an article based on an interview they did with Matt Blonder, Reebok’s global head of digital, talking about a major digital facelift…
Marketing strategies universally need to incorporate mechanisms to attract, upsell, and retain customers. Some companies focus more on one aspect than another but they’re all…