Pre-Super Bowl Advertising Roundup…
The teams are set (my Packers failed in the divisional round) and so are the advertisers. Super Bowl ads are always fun to show in…
Chapter 13
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Chapter 05 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Promotion | Social media
Marques Brownlee’s Influence on Tech Reviews and Consumer Trends
Marques Brownlee, a YouTube tech reviewer known as MKBHD, has become a pivotal figure in the consumer electronics industry. From his studio in Kearny, New…
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#M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
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Chapter 13 | Chapter 15 | Promotion | Video | Viral campaign
Clever “Influencer” Promotion Example
Your students may find it interesting that a “Woman makes $278 per hour to play [a] board game.” I guess I find that interesting, too,…
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The Evolving World of Humor and Brand Social Media
This New York Times article (subscription required, I usually avoid subscription links but I am thinking most readers have access to the Times through a…
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The Power of Taylor Swift
The world’s most popular artist has demonstrated her start power (again). The recent surge in popularity of ranch as a condiment has been attributed to…
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Chapter 01 | Chapter 02 | Chapter 03 | Chapter 05 | Chapter 06 | Chapter 09 | Chapter 13 | Chapter 19 | Consumer behavior
Apple Still a Master Storyteller
Starting with Steve Jobs, Apple has always been masterful at telling stories to position its brands. In recent years Apple has sought to position its…
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#M4BW | Chapter 01 | Chapter 08 | Chapter 12 | Chapter 13
Purpose-Oriented Campaigns See Pushback
We open our textbook with the Nike-Colin Kaepernick case study. The case study shows how Nike’s support of Kaepernick (in spite the quarterback’s controversial position…
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Chapter 08 | Chapter 13 | Chapter 16 | Product | Promotion
Gucci and Vans Team Up with Roblox for a Virtual Scavenger Hunt: A New Era of Experiential Marketing
[Full disclosure, the first draft of this blog post was written by ChatGPT. See more here.] Gucci and Vans have partnered with Roblox, a popular…
