A Peek Inside Nutter Butter’s Bizarre TikTok Strategy
A fun story in the New York Times, offers a case study for Nutter Butter, a sandwich-cookie brand owned by Mondelez. The brand has taken…
Chapter 13
- Advertising | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Place | Promotion | Retailing
A few interesting examples on Spotify, Google, and restaurant chains
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
- Chapter 05 | Chapter 13 | Chapter 16 | Consumer behavior | Ethics | Promotion | Social media | Viral campaign
A few perspectives on influencers
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
- Advertising | Chapter 13 | Chapter 15 | Promotion | TV Commercial | Video
Some fun advertising to show on the last day of class (or maybe any time)
I try to have some sort of fun activity for my students on the last day of class. And sometimes, I like to simply get…
- Chapter 03 | Chapter 04 | Chapter 05 | Chapter 13 | Chapter 15 | Chapter 16 | Consumer behavior | Demographics | Promotion | Social media
What communications close the sale?
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
- Advertising | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Promotion
Personalized Marketing: Cool or Creepy?
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…
Adobe’ Firefly AI Automates Major Elements of a Marketing Strategy Planning
Artificial intelligence is getting smarter and smarter–and it is automating more and more marketing tasks. Last summer Teach the 4 Ps described a blog post…
- Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 11 | Chapter 12 | Chapter 13 | Chapter 16 | Competition | Consumer behavior
Case Study: Liquid Death and the Power of Branding
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…
- Advertising | Chapter 04 | Chapter 13 | Chapter 15 | Chapter 16 | Consumer behavior | Integrated marketing communications | Promotion | Social media | TV Commercial | Video
Post-Super Bowl Advertising Analysis
We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…
