Breakfast Cereal Package Helps with Early Identification of Color Blindness
Simple story and example of Marketing for a Better World. Sometimes clever marketing aligns a brand while making for a better world. “While people can…
Chapter 08
A Couple of Examples of Companies Trying to Get Green (#M4BW)
Many companies are seeking ways to lower their carbon footprint. Some, just because they want to do the right thing. Others because they want to…
World Changing Ideas – New Product Development at Its Finest (#M4BW)
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…
#M4BW | Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16
Critical Thinking for Students – What businesses are harmed (helped) by the pandemic?
OK, life gives you lemons (or worse, far worse, a pandemic), how do you make lemonade. Because the pandemic is everywhere these days, we might…
Time for Fun – Emoji Brand Quiz
Brilliant Ads put together a fun “Emoji Brand Quiz“. They have 60 brands in emojis (examples and brands included below). See also this one (with…
#M4BW | Chapter 08 | Chapter 15 | Chapter 16 | Chapter 19
Patagonia supports activist short film, “District 15” [#M4BW]
Patagonia lives by its strong environmentalist values. Now it has produced a new short (23 minutes) film, “that outlines the fight undertaken by the Communities…
Is this the dark side of Amazon? At the center of plenty of channel conflict
I know, I know, we always seem to be using Amazon as an example. Well the company gets plenty of press–both good and bad. This…
Adweek’s “The 25 Best Ads of 2019”
Earlier this week I posted a list of the “8 Best Brand Moments of 2019” from CMO by Adobe. Today, I have Adweek‘s “The 25 Best…
#M4BW | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Video | Viral campaign
“8 Best Brand Moments from 2019” (including some good #M4BW examples)
It’s that time of year when “best of” lists come around. I enjoy these lists because an expert (hopefully) pulls together some great marketing examples…