Advertising | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 15 | Product | Promotion | Video
A Couple of Fun Ads
If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads…
Chapter 08
- Chapter 07 | Chapter 08 | Chapter 12 | Customer service | In-Class Activity | Market research | Product | Service
Experience Is the New Differentiator: What H-E-B and In-N-Out and Other Experience Leaders Can Teach Marketing Students
A recent article in Fast Company, “The power of experience: Uncovering which brands are winning—and why,” (October 10, 2025) called my attention to the ChangeUp…
- Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 13 | Chapter 16 | Chapter 17 | Consumer behavior | In-Class Activity | International | Marketing strategy planning | Place | Positioning | Price | Product | Promotion | Strategy planning | Video
UK Plush Toy Jellycat’s Marketing Strategy Finds Success in China
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
#AI4M: AI in the Exam Room – How Patients and Doctors Are Using Chatbots and Algorithms
Here are two articles that highlight a shift in how artificial intelligence is transforming the healthcare landscape. The first article, “The AI doctor will see…
When Customers Dilute the Brand—Literally: What Can we Learn from P&G’s Sales Dip
Discount retailers boomed in 2025 as both budget-conscious and affluent shoppers flocked to chains like Walmart, Aldi, and Dollar Tree in response to higher prices…
- Artificial Intelligence | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | External market environment | Integrated marketing communications | Positioning | Price | Product | Social responsibility | Strategy planning | Video
Marketing News Catch-Up
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
- Chapter 02 | Chapter 04 | Chapter 08 | Chapter 13 | Chapter 16 | In-Class Activity | Positioning | Product | Promotion | Social media | Video
Differentiation Gets Freaky: Why Playing It Safe Doesn’t Cut It Anymore
Here is a good article that helps drive home a fundamental marketing concept—differentiation. “How Weird Wins” (Fast Company, November 11, 2025) argues that in today’s…
- Chapter 08 | Chapter 17 | Price | Product
Travel Companies Creating (and Extracting) Value
Here are a couple of articles recently published in The Wall Street Journal, that describe travel businesses creating value for customers–and charging them more in…
#AI4M: From Barefoot to Bluetooth: How Running Shoes Are Evolving
Athletic apparel and technology resonate with many of our students. Thus, this article from the Wall Street Journal, “The Evolution of the Running Shoe and…
