In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
The meal kit industry is challenging. Since building this market in the late 2010s, Blue Apron has struggled to be profitable and was recently sold….
McAloo Tikki Burger anyone? Only in India. McSpaghetti? Only in the Philippines. McDonald’s has restaurants all around the world. It has learned to serve this…
We open our textbook with the Nike-Colin Kaepernick case study. The case study shows how Nike’s support of Kaepernick (in spite the quarterback’s controversial position…
[Full disclosure, the first draft of this blog post was written by ChatGPT. See more here.] Gucci and Vans have partnered with Roblox, a popular…
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Lil Sugar…
This is an important question with respect to sustainability (Chapter 3) consumer behavior (Chapter 5). With growing concern around climate change, a survey from summer…
I survey my students before each semester. I ask them about where they are from, their major/specialization, and what they want to do when they…
Building strong brand preference is the goal of most many marketing managers. Unfortunately, after that happens, competitors may seek to hitch their own brand to…