Building strong brand preference is the goal of most many marketing managers. Unfortunately, after that happens, competitors may seek to hitch their own brand to…
For many years home internet service providers like Comcast and Charter faced little competition. Now “Comcast and Charter face a grim new reality: action competition,”…
Some content is delivered much better in an audio format. Take sonic branding — the creation of a sound that becomes associated with a brand….
You may have noticed fewer “diet” soft drinks on store shelves in the last few years. Apparently “younger people just don’t like the word ‘diet’”…
The last few editions of Essentials of Marketing have included examples of how companies are adding technology as customer service or a supplement to their core…
This article highlights a new report that highlights the brands that receive the most hate on Twitter. The findings of the study might be fun…
Simple story and example of Marketing for a Better World. Sometimes clever marketing aligns a brand while making for a better world. “While people can…
Many companies are seeking ways to lower their carbon footprint. Some, just because they want to do the right thing. Others because they want to…
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…