Chapter 05 | Chapter 08 | Chapter 17 | Chapter 18 | Price
What is going on with tipping these days?
Have you been asked to tip in new situations? How do you handle it? I couldn’t believe it when the fast food restaurant asked for…
Chapter 08
- Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16 | Chapter 17 | Competition | Price | Product
Inflation Drives Consumers to Retailers’ Dealer Brands
This article in the New York Times (requires subscription, but I am thinking most faculty have access through subscription or their university) describes the growth…
- Advertising | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 19 | Competition | Consumer behavior | Diversity equity and inclusion | Legal | Positioning | Promotion | Segmentation | Video
How Modelo became the best-selling beer in the United States
In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
- Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 15 | Consumer behavior | Product | Video
A Summary of the Food Meal Kit Market
The meal kit industry is challenging. Since building this market in the late 2010s, Blue Apron has struggled to be profitable and was recently sold….
- Chapter 05 | Chapter 07 | Chapter 08 | Chapter 09 | International | Product | Video
McDonald’s International Product Adaptation
McAloo Tikki Burger anyone? Only in India. McSpaghetti? Only in the Philippines. McDonald’s has restaurants all around the world. It has learned to serve this…
- #M4BW | Chapter 01 | Chapter 08 | Chapter 12 | Chapter 13
Purpose-Oriented Campaigns See Pushback
We open our textbook with the Nike-Colin Kaepernick case study. The case study shows how Nike’s support of Kaepernick (in spite the quarterback’s controversial position…
- Chapter 08 | Chapter 13 | Chapter 16 | Product | Promotion
Gucci and Vans Team Up with Roblox for a Virtual Scavenger Hunt: A New Era of Experiential Marketing
[Full disclosure, the first draft of this blog post was written by ChatGPT. See more here.] Gucci and Vans have partnered with Roblox, a popular…
- #M4BW | Chapter 01 | Chapter 03 | Chapter 08 | Chapter 16 | Chapter 19 | Video
Video Case Study: Public Health Promotion “Lil Sugar”
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Lil Sugar…
Will Consumers Continue to Buy Greener Products If/When the Economy Turns Down?
This is an important question with respect to sustainability (Chapter 3) consumer behavior (Chapter 5). With growing concern around climate change, a survey from summer…
