Cannabis Coca-Cola
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…
Smartphones have become ubiquitous and with each new generation of phone and operating system we seem to be experiencing diminishing marginal returns. It’s getting harder…
It was recently discovered that back in 2015 Facebook allowed 3rd party Cambridge Analytica to access private data from over 50 million Facebook users without…
Amazon is a retail juggernaut. Last year the company was responsible for 5% of total US retail sales (online and offline). Their growth and expansion…
Brands partner with other brands all the time for various reasons. One motivator is to help improve your brand preference. By associating with another brand…
Facebook started as a platform for college students and quickly became popular with teenagers as well. As the platform went through the adoption curve it…
Have you ever seen an advertisement that caused you to scratch your head and ask “What were they thinking?” There’s no shortage of examples of…
Trademarks can be tricky. When companies spend millions to build and maintain a brand they want to make sure that brand is protected. One way…
Most students understand that a recognizable brand is an important asset for a company, but few realize that value can be quantified as brand equity. …