Branding Changes Respond to Consumer Attitudes
You may have noticed fewer “diet” soft drinks on store shelves in the last few years. Apparently “younger people just don’t like the word ‘diet’”…
Chapter 08
Lowe’s launches “Spatial Commerce” as part of its app
The last few editions of Essentials of Marketing have included examples of how companies are adding technology as customer service or a supplement to their core…
The most hated brands in America…according to Twitter
This article highlights a new report that highlights the brands that receive the most hate on Twitter. The findings of the study might be fun…
Breakfast Cereal Package Helps with Early Identification of Color Blindness
Simple story and example of Marketing for a Better World. Sometimes clever marketing aligns a brand while making for a better world. “While people can…
A Couple of Examples of Companies Trying to Get Green (#M4BW)
Many companies are seeking ways to lower their carbon footprint. Some, just because they want to do the right thing. Others because they want to…
World Changing Ideas – New Product Development at Its Finest (#M4BW)
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…
- #M4BW | Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16
Critical Thinking for Students – What businesses are harmed (helped) by the pandemic?
OK, life gives you lemons (or worse, far worse, a pandemic), how do you make lemonade. Because the pandemic is everywhere these days, we might…
Time for Fun – Emoji Brand Quiz
Brilliant Ads put together a fun “Emoji Brand Quiz“. They have 60 brands in emojis (examples and brands included below). See also this one (with…
- #M4BW | Chapter 08 | Chapter 15 | Chapter 16 | Chapter 19
Patagonia supports activist short film, “District 15” [#M4BW]
Patagonia lives by its strong environmentalist values. Now it has produced a new short (23 minutes) film, “that outlines the fight undertaken by the Communities…