#M4BW LEGO responds to millennial parents wanting sustainable toys
A recent report from the Toy Association (you have to buy the report, but a short summary can be found here) suggests that millennial parents…
Chapter 08
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From green ketchup to Colgate lasagna: Companies’ biggest product failures
It is always fun to show students product failures. Especially like those shown here. I think intuition alone would tell most of us that these…
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#M4BW Japanese companies use technology to create value for an aging population
Japan is concerned about how it will care for its elderly—especially those with dementia. The Japanese population is aging quicker than most of the world….
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A History of Logos
In Chapter 8 of Essentials of Marketing we talk about the value branding provides to a company and how they protect those brands with trademarks. …
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Video Game Influencers
Video games, once considered the domain of young kids and self-proclaimed geeks, are growing at an astounding rate. According to NewZoo’s Global Games Market Report,…
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Charmin Forever Roll
For those that have a serious fear of running out of toilet paper, Charmin has some really big news. The company launched a new roll…
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Chapter 05 | Chapter 07 | Chapter 08 | Chapter 12 | Chapter 13 | Chapter 15
Opposing Strategies for Customer Loyalty
Marketing strategies universally need to incorporate mechanisms to attract, upsell, and retain customers. Some companies focus more on one aspect than another but they’re all…
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Papa John’s Moving to Influencers for Future Promotions
Using people, particularly celebrities, to promote products and services is a very effective way of gaining attention and credibility with an audience. The risk is…
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Burger King Trolls McDonald’s for losing Big Mac trademark
In case you missed it, McDonald’s lost it’s Big Mac trademark protection in the EU. The ruling was based on the EUIPO’s ruling that McDonald’s…