The World’s Most Valuable Brands
Most students understand that a recognizable brand is an important asset for a company, but few realize that value can be quantified as brand equity. …
Chapter 08
Which Brands are Getting It Right? (An Insider’s Perspective)
Most of us try to keep up on the marketplace. But it is a challenge to keep up with which brands are crushing it –…
- Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media
“We wanted [our restaurant] to be Instagrammable”
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
- Chapter 03 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Competition | Place | Product
Snap Kitchen’s Healthy and Convenient Meals Gain Foothold
Snap Kitchen is trying to find that sweet spot many consumers want — tasty, convenient and healthy food at a fair price. There is a good…
- Chapter 08 | Legal | Product | What's Now?
What’s Now? Chapter 8 – Changes to the Nutrition Facts Label
Marketing practices — and laws that govern those practices — are always changing. Chapter 8 discusses food product labels. Recently the Food and Drug Administration…