Which Brands are Getting It Right? (An Insider’s Perspective)

Most of us try to keep up on the marketplace. But it is a challenge to keep up with which brands are crushing it – and which are perhaps overrated. It helps to know what insiders think. This article, “It’s A F*cking Burger”: Execs Dish About Their Favorite And Least Favorite Companies,” (Fast Company, August 14, 2017) provides that insight. Four executives anonymously offer opinions and answer some interesting questions. I found it helpful to read which companies they think get branding right, which are overrated, and the major challenges facing marketers today. The article suggests some new examples you might be able to salt into class a lecture or class discussion—particularly when covering marketing strategy planning, branding, and promotion.