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You are here: Home / #M4BW / He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)

He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)

February 24, 2020 by Joe Cannon Leave a Comment

Another #M4BW (Marketing for a Better World) Monday post. Out of the World Economic Forum, former Volvo CEO Pehr Gyllenhammar wrote this op-ed at CNN Business, “I brought socially conscious change to Volvo without hurting profits. Other CEOs cab do the same,” (January 22, 2020). I hope that headline alone lures you into the article and a discussion with your students.

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Filed Under: #M4BW, Chapter 01, Chapter 19, Sustainability

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