Keurig’s Efforts to Lock-In Customers Backfire
The razor/blade business model has powered many profitable companies — from Gillette to Kodak to HP — all have taken little to no profit on…
Product
Caterpillar Uses Viral Video in “Built for It” Campaign
Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…
Tom Peters – Still Full of Insights After All These Years
I read Tom Peters now classic In Search of Excellence shortly after I graduated from undergrad and started working in sales for Eastman Kodak. The book had…
Emerging “Two-Tier Economy” Changes Product-Markets
The economic recovery in the United States has not been the same across the income spectrum. While the wealthiest 5% are doing quite well, those…