Amazon Dash Makes Sure Customers Don’t Run Out…
Is Amazon’s Dash brilliant or a future failure? What I love about Amazon is they keep on trying new ideas. Some of these ideas fail…
Product
Gourmet Ramen Restaurants Are Hot
This article, “How Japanese Marketing Secrets Sparked The American Ramen Revolution” (Fast Company, February 23, 2015) describes how ramen has become the latest hot cuisine. And…
Keurig’s Efforts to Lock-In Customers Backfire
The razor/blade business model has powered many profitable companies — from Gillette to Kodak to HP — all have taken little to no profit on…
Caterpillar Uses Viral Video in “Built for It” Campaign
Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…
Tom Peters – Still Full of Insights After All These Years
I read Tom Peters now classic In Search of Excellence shortly after I graduated from undergrad and started working in sales for Eastman Kodak. The book had…
Emerging “Two-Tier Economy” Changes Product-Markets
The economic recovery in the United States has not been the same across the income spectrum. While the wealthiest 5% are doing quite well, those…