Ever-Increasing Airline Fees
Jet Blue and United Airlines recently raised their checked baggage fees from $25 to $30 for the first bag checked (see this article to read…
Chapter 17
The Invention of the Price Tag
The video linked here is a short 3 minute video sourced from NPR’s Planet Money. It provides a brief, entertaining perspective on the history of…
Discriminatory Pricing
Dating app Tinder was recently found guilty of age discrimination based on their pricing policies. Tinder charges individuals over 30 twice the price they charge…
Chapter 05 | Chapter 09 | Chapter 13 | Chapter 17 | Consumer behavior | Price | Product | Product life cycle
Smartphones top $1000 price point
Smartphones revolutionized the world and it wasn’t long after the first smartphone was released that everyone wanted one of their own. For years, smartphone manufacturers…
Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media
“We wanted [our restaurant] to be Instagrammable”
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
Chapter 09 | Chapter 10 | Chapter 17 | Chapter 19 | Ethics | Place | Price | Product | Promotion | Segmentation
EpiPen Pricing Offers Opportunity to Explore Strategy and Ethics
It was hard to miss the story of Mylan’s pricing of the EpiPen as it played across the business news cycle for a couple of weeks in…
Chapter 17 | Ethics | Price | What's Now?
What’s Now? Chapter 17 – Should Uber end its “surge pricing”?
In chapter 17 we discuss dynamic pricing — when prices change “according to the level of demand, the type of customer, or the state of the weather.” Uber…