Inflation worries influence consumer behavior; how do companies respond?
Several product categories have seen costs spike during the pandemic. While supply chains get plenty of well-deserved blame, there are more reasons than that. These…
Chapter 17
Do B-Corps react better to adversity? (#M4BW)
A new key term in 17th edition of Essentials of Marketing, is B-Corporation (B-Corp) certification “a private certification that meets a high standard for social…
#M4BW | Chapter 17 | Chapter 18 | Price
Dutch Florist Gives People a Choice About What to Pay…(#M4BW)
Occasionally brands allow customers to pay what they can or what they think is appropriate. You can learn more about the psychology of “pay what you…
Why is Panera selling coffee subscriptions for $9 a month?
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…
Will customers subscribe to Nike shoes?
The Nike Adventure Club is an interesting new sales approach from the leader in athletic footwear. The target market is parents, who would pay a…
Chapter 12 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | Place | Price | Promotion | Retailing
Mattress firms creating value (?) with financing deals…
The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
Charmin Forever Roll
For those that have a serious fear of running out of toilet paper, Charmin has some really big news. The company launched a new roll…
Target’s Mysterious Price Changes
This 5 minute news video covers some very interesting pricing strategies employed by Target. Using location awareness, Target will change prices within their app making…
AI Controlled Wheelchair
In Chapter 9 of Essentials of Marketing we talk about the new product development process. In the article “Facial gestures can move this AI-motorized wheelchair“,…