When Gary Vaynerchuk talks about marketing, I listen. He has his critics. But I think at its core, “Gary Vee” gives pretty good, if often…
This is a short article, “How Unilever Used AI to Make Soap Go Viral,” (Wall Street Journal, July 8, 2025), but it can be used…
AI is coming to the advertising industry. In truth, it has been part of the advertising industry for a decade or more, it is just…
Earlier this week, we posted about what AI might mean for advertising. This recent Wall Street Journal article, “How the Owner of Hidden Valley Ranch…
Marketing isn’t just for selling products—it’s increasingly harnessed by institutions pursuing non-commercial goals. Whether it’s evangelism, enlistment, or civic engagement, the strategic use of segmentation,…
This Wall Street Journal article, “Musk and Zuckerberg Praise This $3,000 Smart Mattress Cover. Will Regular People Buy, Too?” offers an example of a company…
Black Crocs shoes with Jibbitz charm decorations.
I have been listening to the new Fast Company podcast “Brand New World.“ It is fascinating. I have long enjoyed the host, Jeff Beer, and…
Right now I am revising Essentials of Marketing. During that process, I run across a lot of articles like “The 39 Crucial B2B Marketing Statistics…