The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
While many promotional strategies are ageless, to be most effective you need to know how to fine-tune your strategy for your target market. If you’re…
Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…
The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
Last Friday we also posted on the music industry — a student favorite. Making it as a musician is tough these days. Streaming services don’t pay…
The real world keeps handing us interesting marketing ethics issues. Yesterday we laid out the Mylan EpiPen case. Today we will try to tackle Wells Fargo’s…
It was hard to miss the story of Mylan’s pricing of the EpiPen as it played across the business news cycle for a couple of weeks in…